BrandFluenze – Privacy Policy

1. Introduction and Scope

Welcome to BrandFluenze (“BrandFluenze,” “we,” “our,” “us”). This Privacy Policy (“Policy”) explains how we collect, use, maintain, and disclose information obtained from users (“User,” “you,” or “your”) of the brandfluenze.com website (the “Site”) and our associated services (collectively, the “Services”).

Our Services include, but are not limited to, an automated questionnaire and matching solution delivered via third-party platforms operated by Meta (e.g., WhatsApp, Instagram, Facebook Messenger) to connect brands with influencers.

This Policy complies with India’s Digital Personal Data Protection Act, 2023 (DPDPA). By accessing or using the Services, you confirm that you have read and understood this Policy and give your explicit consent to the processing of your personal data as described below. If you do not agree, please discontinue use of the Services.

2. Information We Collect (“Personal Data”)

We collect personal data in the ways outlined below. The type of data may vary depending on whether you are a Brand or an Influencer.

A. Data Provided Directly by You

• Identity & Contact Data: name, email address, and phone number.
• Professional Data for Brands: company name, business details, website, industry, campaign objectives, budget, and target-audience specifications.
• Professional Data for Influencers: social media handles/URLs, content niche, audience metrics and demographics, and collaboration rate cards.
• Communications Data: responses to our questionnaires and any additional information you share while communicating with us.

B. Data from Third-Party Platforms (e.g., Meta)

When you interact with our Services via WhatsApp, Instagram, or Facebook Messenger, we may receive data such as your public profile name and identifier, subject to your privacy settings and the platform’s API permissions.

C. Automatically Collected Data

• Log & Usage Data: IP address, browser type, operating system, access times, pages viewed, and referring page. We use this information for analytics and security.

3. Legal Basis for Processing Personal Data

• Consent: you explicitly consent to the processing described here when you use our Services.
• Performance of a Contract: processing is necessary to deliver the Services that facilitate connections between Brands and Influencers.
• Legitimate Interests: we may process data for service improvement, analytics, and security, provided these interests do not override your rights and freedoms.

4. How We Use Your Information

• Provide and operate the Services.
• Create and manage your profile in our database.
• Share profiles or campaign details with potential collaboration partners.
• Send service-related notices and collaboration opportunities.
• Monitor usage to enhance and secure the Services.
• Enforce our Terms and comply with legal obligations.
• Detect, prevent, and address fraud or security issues.

5. Disclosure of Your Information

We do not sell, trade, or rent your personal data. Disclosure occurs only under the circumstances below:

• Service Fulfilment: influencer profiles are shared with prospective Brands, and Brand campaign data with prospective Influencers.
• Third-Party Service Providers: vendors that host, store, or process data for us (e.g., N8N, cloud hosting) under strict confidentiality obligations.
• Legal Compliance & Protection: where required by law, subpoena, or to protect rights, safety, or investigate fraud.
• Business Transfer: your data may be transferred if we merge, acquire, or sell assets.

6. Data Retention Policy

We keep personal data only as long as necessary to achieve the purposes outlined in this Policy or to comply with legal requirements. When the data is no longer needed—or upon your valid request for erasure—we securely delete it.

7. Data Security

We apply administrative, technical, and physical safeguards to protect your data. However, no online system is completely secure; therefore, we cannot guarantee absolute protection against unauthorized access.

8. Your Data-Protection Rights

• Right of Access – request copies of your data.
• Right to Rectification – correct inaccurate data.
• Right to Erasure – request deletion of your data.
• Right to Withdraw Consent – revoke consent at any time.

To exercise these rights, contact us via the Grievance Redressal details below. We may verify your identity before fulfilling a request.

9. Grievance Redressal

Under the Information Technology Act 2000 and DPDPA, if you have questions or wish to exercise your data-protection rights, please email our Grievance Officer at:

contact@brandfluenze.com

We aim to respond promptly and effectively.

10. Changes to This Privacy Policy

We may update this Policy periodically. When we do, we will revise the “Last Updated” date and, where appropriate, notify you via email or in-app notice.

11. Contact Us

For general queries about this Policy or our privacy practices, contact us at contact@brandfluenze.com